Texas Book Company’s virtual bookstore division, TBC OnCourse, partners with schools to provide an online solution for parents, students, and faculty. Because it’s customizable, TBC OnCourse provides students a quick and convenient way to order textbooks and other coursework online, from anywhere, 24/7. 

The value of TBC OnCourse is most beneficial to small and medium colleges and private K-12 schools. Powered by a course-driven website, TBC OnCourse gives your student options. Whether they need a new book, used book, rental book, eBook, access card, custom bundle, specialized kit, or to pay with financial aid - we deliver. Integration with your school’s data system(s) streamlines your student’s experience by making book-buying part of the registration process.

TBC OnCourse is a state-of-the-art web solution that provides fail-safe procedures that guarantee the security of data. The flexibility we have built into TBC OnCourse makes it possible for a student to register online and see all of their required materials instantly displayed. The student is able to finalize their purchase within seconds, with the confidence that they have exactly what they need.

Our virtual bookstore is the ideal solution for distance-learning students, satellite or extension campuses, and ensuring that your school is HEOA compliant.TBC OnCourse leverages the textbook and fulfillment expertise that Texas Book Company has developed over the past 35 years in the textbook industry. Both the U.S. Naval Academy and Air Force Academy trust us to be their textbook provider.

We realize that not every school is the same. TBC OnCourse is built to be flexible. For instance, one school has turned over their book ordering, storing and managing inventory, and delivery to students fully to TBC OnCourse. This has allowed them to turn the bookstore into a campus store, selling a wide variety of soft-goods while adding notebook and netbook sales.

For other schools, TBC OnCourse has allowed them to eliminate all the risk of loss associated with institutional management of stores. TBC OnCourse can also operate in parallel to a physical bookstore. No matter how you use TBC OnCourse, we ensure that your materials are in place and ready to go when you need them. Our strength is delivering customized fulfillment solutions backed by a 100% fulfillment guarantee.

TBC OnCourse is there for you. The way you want it. When you need it.

For more information, please contact Lonnie Martin.

Lonnie Martin
OnCourse Director

Lonnie Martin brings to Texas Book Company more than 20 years of focus on the user experience, including more than a decade working with K-12 schools, colleges, and universities of all sizes.  He began his career in 1989 as a telephone sales rep at Quill Corp., eventually rising to the role of Customer Service Manager.  After moving into the technology industry, he managed the sales and revenue growth for software products and internet services at companies ranging in size from $6M to $1B.  As a co-founder of YourSafety.com, Mr. Martin managed partnerships with more than a dozen global non-profit organizations and Fortune 500 companies.  In 2001, Mr. Martin served as part of a leadership team at ENA which delivered internet access to K-12 classrooms statewide in Tennessee.  Mr. Martin has also spent seven years working for ESPN nationally, with responsibility for planning and execution of operations for remote TV/Radio broadcasts at national events such as the Super Bowl, College Game Day, PFHOF, and the NFL Draft.  In 2009, Mr. Martin took on the challenge of developing and managing the U.S. Census Bureau’s first-ever regional media relations effort as part of the 2010 Census operation; the success of which is expected to be considered for replication in 2020.  As Director of OnCourse, Lonnie works directly with schools to determine if our virtual bookstore (TBC OnCourse) makes sense for them.  When it does, he stays actively engaged to ensure that the flexibility we’ve built into OnCourse is being fully leveraged to provide the best experience possible for both the school and the student.

Career Highlights:  B.A. Communications, Columbia College of Chicago; Back-to-back CEO recognition awards for outstanding performance at McAfee; At YourSafety.com, Lonnie was part of the team which pioneered the delivery of real-time crime data to citizens via the internet; Developed two separate channel sales programs to allow companies to leverage more than 10,000 Microsoft Certified Partners across North America; Partnered with (then) TNEMA Director, John White, to deliver a statewide rollout of emergency notification tools to K-12 public schools across Tennessee; Developed and managed first-ever regional media relations operation for 2010 Census; Led the successful execution of TBC’s first-ever “Popup” temporary onsite bookstore and has managed this program for the entirety of its existence.

Expertise:  Strategic planning; Partner development; Process improvement; Government relations; Negotiation; Customer retention; Project management; Execution