Our Bookstore Options

What’s Your Vision?


College stores today are far more diversified than was ever imagined even a decade ago. Today, they are just as likely to feature a juice bar and café as they are textbooks and other course materials. Students can find best-selling novels, computers, licensed apparel, and an entourage of gift items without even leaving campus.

With online book sales increasing year-over-year, it suggests that even more changes will come. The campus store of the future won’t just be a great place to shop, but an inviting place to connect. Will your campus be prepared to serve your students in the best way possible? Contact us today, and let’s begin a creative conversation. What’s your vision? How can we help you innovate?


Campus Store

Your search has ended if you are looking for a committed partner that can care for every aspect of your store needs. We offer a full range of emblematic products, clothing, gifts, personal effects, school and art supplies, trade books, reference material, and textbooks. 


Virtual Bookstore

Our virtual bookstore is the ideal solution for distance-learning students, satellite or extension campuses, and ensuring that your school is HEOA compliant. A completely customizable solution providing students a convenient way to order online, from anywhere, 24/7. 

Bookstore Division Administration

Dana Poag

Dana Poag

Vice President, Campus Store, Military & OnCourse Divsions

Dana has over 25 years of experience in retail merchandising, with additional expertise in store operations, customer satisfaction and campus participation programs. After facilitating a hugely successful transformation of the USAO campus store operation, Dana was invited to join TBC’s general merchandise team as coordinator, assisting store managers with merchandise and display options. Dana then became a regional manager providing guidance and support to Texas Book Company’s Northern Region. For 15 consecutive years Dana has been a member of TBC’s President’s Club for achieving budgeted financial objectives. Dana now holds the position of vice president, focusing on store efficiencies, leadership and store team leadership, campus administration and faculty relations, and financial oversight. 

Career Highlights: B.B.A. in Marketing, University of Oklahoma 1984; VP, Grady County United Fund; President, Chickasha Kiwanis Club; Honorary member and past president, Junior Social Workers; Texas Book Company 2006 Store Manager of the Year; 2011 Texas Book Company Spirit Award Recipient; 2018 Texas Book Company Eagle Award Recipient 

Expertise: Campus Relations, Contract Negotiations, Purchasing; Sales Promotions, Merchandising, Inventory Management, Store Operations


Stacy Dyer

Stacy Dyer

Campus Relations & Business Development

Stacy Dyer joined Texas Book Company in September 1996.  Prior to joining Texas Book Company, she served as the Director of Business Development Program for San Jacinto College District in Pasadena, Texas.  She previously owned a workforce development and training consulting firm, specializing in customer service and conflict management training, and is a meeting facilitator and public speaker.  Her expertise in university administration, communication, marketing, sales promotions, and business growth management offers Texas Book Company unique opportunities to expand the Company’s retail division.  Stacy is based in Rockwall, Texas, with an additional office in Greenville.  Ms. Dyer attended Oral Roberts University, 1975.

Career Highlights:  Association of Government Marketing Assistance Specialist, past National Regional Director; past Executive Vice President Education/Professional Review Board

Expertise: Government (Public Sector) Contract Specialist; Customer Satisfaction; Customer Relations; Customized Training; Public Speaking; Marketing; Merchandising; Sales Promotions; Strategic Planning Facilitator; Corporate Fund-Raising; Special Project Coordination; Purchasing


Ken Wiley

Ken Wiley

Director of Operations, Military

Ken Wiley began his college bookstore career in 1995 as a student employee. In 1997, Mr. Wiley entered and completed Follett’s Store Manager in Training Program and was hired as a Store Manager at Oral Roberts University Bookstore in Tulsa, OK. and then served as Store Manager of Regis University Bookstores in Denver, CO where he oversaw operation of 8 college bookstores in Colorado and Nevada. After a 13 year career with Follett, Ken began a new career with Nebraska Book Company as a General Manager. After 5 years, Ken was hired as a NBC/Neebo District Manager covering a 4 state area with an annual sales volume of $26 million. Mr. Wiley joined Texas Book Company January 2016 as Director of Operations for TBC’s OnCourse and Military Programs.

Career Highlights: 1998 PR Litzinger Store Manager of the Year-Follett Higher Education Group; Multiple Store, Region and National Sales and Profitability Awards; 2009 Loss Prevention Award-NBC/Neebo; 2011 and 2012 Team Player Award-NBC/Neebo

Expertise: College Retail and Textbook Operations; Leadership/Team Training and Development; Campus Partner Relations; Strategic Business Planning; Visual Merchandising; eCommerce Planning and Development


Bill Boney

Bill Boney

Director of Operations, OnCourse

Bill Boney began his college bookstore career in 1993 with Wallace’s Book Company as an assistant manager at the University of Texas Wallace’s Bookstore in Austin, Texas.  He continued with Wallace’s Book Company to also manage and operate the bookstore at Texas Tech University in Lubbock, Texas.  Bill was hired by Follett Higher Education Group in 1996 to manage and operate the Georgia State University Bookstore in Atlanta, Georgia.  Over the course of the next 22 years he held the positions of store manager, training store manager, store director, regional manager, and group vice president.  Bill was hired by Texas Book Company in January 2020 to lead the virtual division as the director of OnCourse operations.  Bill’s focus on customer and client services are the cornerstones that have marked his tenured career in the industry. Bill has a passion for people and continues to innovate in the area of service to our current and future clients.

Career Highlights:  B.S., Northwestern State University, 1993; Oversight of 25 continuous years surpassing budgeted profit goals; Successful oversight of 163 locations throughout the southwest; Oversaw multiple new store transitions and remodels throughout career including the project management and execution of six locations inside the Baylor University Football Stadium

Expertise: Multi-unit Store Management Operations; Training and Personnel Development; Textbook Management; Campus Relations; Store Transition Implementation; Client Assessment and Analysis; Interpersonal and Written Communication; Budgeting and Finance; Data Analysis; Conflict Resolution; Project Management; Staff Development; Public Speaking

Jan Weldin

Jan Weldin

Transition & Operations Manager

Jan Weldin came to Texas Book Company with over three decades of retail experience. Prior to joining Texas Book Company in 2016, Jan began her college bookstore career in 1999 with Follett Higher Education Group.  After serving as the senior store manager at California Lutheran University Bookstore, she became assistant director at Purdue University Bookstores in 2003. After successfully reaching sales of over $14M, Jan was promoted in 2008 to the store manager/accounts manager of Ivy Tech Community College Bookstores in Indiana, where she became the first Follett manager to manage 28 stores with a financial aid billing of $93M annually. In her last position with Follett, she was a company-wide transitions manager traveling throughout the U.S. and Canada. Prior to her bookstore industry career, Jan was an assistant manager at Walmart, branch exchange manager with the Navy Exchange in Great Lakes, IL, and exchange manager in Atsugi, Japan.

Jan has won numerous professional awards not only by her past employer but also from campus administrators. She is a motivated leader with strong organizational and prioritization abilities.

Career Highlights: Navy Exchange Outstanding Sales Performance Awards, 1987 & 1991; Follett Accountability Company Award Winner, 2010; Follett Excellent Service Award, 2010; Lafayette Ivy Tech Community College Outstanding Customer Service to Students Award, 2011; Follett Central Division Winner Loss Prevention Award, 2013

Expertise:  College Retail and Bookstore Operations; Sales Team Management and Training;  Accounting; Visual Merchandising; Marketing and Sales Promotion; Inventory Management; Campus Relations

Doug Richardson

Doug Richardson

Transition & Procurement Manager

Doug started his career in the college bookstore industry in 2006 as a student worker  with Barnes & Noble at the University of Central Oklahoma bookstore. Doug came to Texas Book Company in 2009 as the textbook manager at Oklahoma Christian University Bookstore and he graduated from TBCU. Texas Book Company’s management training program, in 2010. Doug helped pilot many textbook programs which helped grow the operations at Oklahoma Christian University Bookstore and other TBC bookstores. Doug was promoted to store manager in 2014 and was a member of the President’s Club each year as manager. In February 2018 Doug became a transition & procurement manager for TBC.

Career Highlights: Masters of Business Administration from Oklahoma Christian University, 2014;  Bachelor of Arts from University of Central Oklahoma, 2007; Most Improved Text Margin, 2010; TBC Spirit Award, 2015; TBC Most Outstanding Visual Merchandise Award, 2016

Expertise: Leadership; New Program Development; Store Operations; Customer Service; Textbook Management; Retail Merchandising; Store Transitioning

Mark Ruiz

Mark Ruiz

Regional Manager

Mark joined Texas Book Company in 2010. Prior to joining Texas Book Company Mark was with Target Stores in Houston, Texas, where he was a top performing store manager overseeing a $30M sales volume. While with Target, Mr. Ruiz was appointed Houston area technical training sponsor and coordinated retail training programs for all new executives. Before Target, Mark was with Foley’s Department Stores and held positions in both Houston and Austin. Mark has over 20 years of experience in retail merchandising and operations, customer service, staff development, loss prevention and purchasing.

Career Highlights:  BA from the University of Texas at Austin; Target, Store Manager Award Winner- Top Customer Service-2008 & Top District Contributor Award- 2007; Foley’s Profit Improvement Award-2004, Manager of the Year-1998

Expertise: Merchandising; Sales Promotion; Inventory Control; Team Building; Training And Personnel Development; Customer Service and Leadership Programs


Jessica Bright

Jessica Bright

Regional Manager

Jessica’s passion for books brought her to Texas Book Company in June of 2011. Her previous management experience with retailers such as Borders Books, Barnes and Noble, and various apparel companies gave her a foundation relevant to campus stores on which to build. Jessica has earned numerous internal promotions from every organization she has been employed by. She has exceeded every annual financial budget assigned to her supervision. Her sales-driven metrics were consistently ranked within the top 10% of more than 300 Borders stores.

Her first Texas Book Company assignment as store manager was a long-term position with Concordia University Texas Bookstore, in Austin, Texas, where her retailing skills helped her oversee a  a multi-location environment. During her seven years at Concordia University Texas Bookstore, Jessica built campus relations and store efficiency to a high level of excellence.

Jessica became store manager at St. Edward’s University Bookstore in June of  2018.   During her time there she was successful at building campus relations and improving bookstore sales.   She was promoted to regional manager in  October of 2019, when an opportunity presented itself. 

Career Highlights:  2013 Texas Book Company Spirit Award Recipient; 2019 Texas Book Company Store Manager of the Year

Expertise: Operations; Logistics; Project Management; Training and Development; Customer Service; Merchandising; Communications; Campus Relations

Mike Applegate

Mike Applegate

Regional Manager

Mike joined Texas Book Company in 2012 with over 30 years retail experience in retail merchandising and operations. In his previous position as the senior director of retail administration for Hastings Entertainment in Amarillo, Texas, he was responsible for all operational and merchandise planning for 149 stores doing $500 million annually in sales. Additionally, he administered all training materials and communications to the sales field while overseeing the $65 million company labor budget for stores. Before Hastings, Mike was the senior director of store operations at Anderson Merchandisers in Amarillo where he was responsible for leading a team of divisional, regional and district managers that supervised 2,050 sales representatives and merchandising specialists, which serviced 3,600 Wal-Mart stores and 600 SAM’s Clubs.

Career Highlights: Senior director of retail administration – Hastings Entertainment; Senior director of store operations – Anderson Merchandisers; Divisional manager – Anderson Merchandisers; District manager – Hastings Entertainment; Store manager – K-Mart, Wal-Mart Vendor of the Year 2005; Hastings District Manager of the Year Award 1995 and 1999

Expertise: Talent Acquisition and Development; Change and Conflict Management; Communication; Strategy and Planning; Sourcing and Implementation of Best Practices; Retail Administration; Budgetary Processes; Business Metric Analysis; Sales Generation; P&L Performance

Texas Book Company

8501 Technology Circle,
Greenville, Texas 75402

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